Services

Network of Cool provides several research services to marketers and organizations looking to tap into the collective mindset of 18-to-24 year olds and college students. The Network uses prediction market methodology to gain insight from its participants. This approach, which we call “active research,” goes beyond static survey-based approaches to combine insight and demographics with a third key element: credibility. We determine credibility based on the continual performance of the participants in the market. Higher-scoring participants have consistently demonstrated the ability to closely predict the outcome of specific trends and issues. Only through the Network of Cool can you reach these high-scorers (our “coolest” members) to garner new insights and market information.

Sponsored Questions

The simplest way to become involved in Network of Cool and engage with our members is to create a sponsored question. We work with marketers to create custom questions that best suit the advantages of a prediction-based research system. The best performing questions are tied to specific future outcomes and ultimately help our clients better forecast trends and developments.

Custom Research

We work with clients to develop custom research and surveys that tap into the knowledge and insights of our highest-performing, “coolest” members. These range from basic surveys to virtual focus groups and digital product testing.